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Buyers Tips

Infomercials

The FTC advises consumers tempted to respond to the infomercials or other wealth-building advertisements to:

-be skeptical about the "get rich quick" claims;
-ask for written substantiation for the claims made in the presentations;
-be cautious about testimonials (they may not reflect the typical experience of most consumers);
-be aware that "experts" who endorse a product may be paid by the advertiser;
-be wary of promises of free money or low-interest government loans (generally, government grants or loans are available only in limited circumstances);
-not be pressured to buy immediately; and
check out the company with your local consumer protection agency, the Better Business Bureau and your state Attorney General's office.

Consumers interested in learning more about money management and business ownership should research carefully as well as consult with the Small Business Administration and state and local government offices. If consumers are college bound, they can check with the college financial aid office for information about grants, loans and scholarships, and their eligibility criteria.

If consumers feel that they have been victimized by a wealth-building or business-opportunity promoter, the FTC suggests that they contact their local consumer protection agency, the Better Business Bureau, and their state Attorney General. They also should contact the National Fraud Information Center which operates a consumer hotline at 1-800-876-7060, 9 a.m. - 5:30 p.m. (eastern), Monday - Friday.

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